Credentials:

Herbig & Sons Marketing Consultants

Paul Herbig as University Ambassador to community businesses.

Paul Herbig's lecture series.

Paul Herbig's working papers.

Reference to Paul Herbig's published books.

Paul Herbig's online book An American Manifesto

Paul Herbig's "Marketing As I Know It" Columns:

Marketing makes the world go round

Market driven companies will win out

Long Live the Middleman

What is marketing?

Not all customers are created equal

Technology and marketing

You are nothing without the customer

When the customer is wrong

The 98-2 principle

treat customers with respect

The satisfied ex-customer

Marketing's uncertainty principle

all employees are not equal

college marketing1 nd 2

Paul Herbig's faculty homepage.

Paul Herbig's testimonials.

Economic Summit 1, 2 3 4 5 Steuben county Economic Development Corp 1 2

Community Advisory Board

Angola Area Chamber of Commerce

Economic Impact Analysis study, lakes